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Ness is telling me we have a drop on our website. What does “drop” mean?
Ness is telling me we have a drop on our website. What does “drop” mean?
Wilco eng avatar
Written by Wilco eng
Updated over 2 years ago

A "drop" is when there's a noticeable negative difference between two measurement points in the funnel. Why are users leaving? Maybe they got what they were looking for, maybe they were bored, but it also could be a bug that prevents them from doing what needs to be done in order to continue.

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